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Designing Printed Material For Different Platforms

Despite what many people are claiming, print media is still a mainstay in today’s society. We may have heard of several publishing corporations and magazines that are being bankrupt and are moving towards the online platform, but don’t fret, there are still newspapers and magazines that are standing firm and strong despite today’s cost-cutting measures. […]

DESIGN PROCESS PART-4

The fourth step in the design process that I typically take my clients through is review. (Part 1, Part 2, Part 3) After you’ve finished the design, it’s now time to present your work to the client for the first time. Often, this can be the most nerve racking part of the process.  Depending upon your personality, […]

DESIGN PROCESS PART-3

I’ve been writing a series of posts detailing what I go through for the design process (Part 1 and Part 2).  This post will discuss the design. “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” – Charles Eames How do you design something?  Hopefully by now (you’ve got a contract) […]

DESIGN PROCESS PART-2

This post is the second in a series outlining my design process.  The first step, in case you missed it was the process of acquiring a project. The next step in the design process for me usually involves researching.  After I’ve been hired, it’s now time to find out what the client really wants and start […]

DESIGN PROCESS PART-1

All creative people have a process.   The process I speak of is everything it takes to bring a client’s thoughts or idea to a completed design.  Sometimes, it can be easy.  Other times it can be grueling. Inspiration, creativity and progress might happen fast or you might find yourself at a major roadblock.   The process […]

CREO EXECUTIVE DONS A DIFFERENT HAT IN HIS OTHER LINE OF WORK — FIREFIGHTER

By Pamela Mortimer Robert Sinrich — a veteran prepress executive who became a firefighter at age 40 — did volunteer work at the World Trade Center. Printing executive/firefighter Robert Sinrich has had a banner year in both of his careers. Having worked his way up the corporate ladder, Sinrich has risen from a job in […]

TEXAS FIRM DEBUTS SINGLE-FORM ROLLER RETROFIT AT PRINT 01

By David Lindsay Attendees at Print 01 — or at least those eager to gain competitive advantage by evaluating the newest of new technologies — may have done well to learn about a concept that has been 30 years in the making: the Subtractive Keyless Inking (SKI) technology presented in the modest booth of Arlington, […]

WIS. SHEETFED STANDOUT SEES HALF-WEB AS ITS NEXT STEP

By David Lindsay Founded in 1930 as Valley Sales, a trading stamp business, Spectra Print Corp., Stevens Point, Wis., has grown to be a $14 million, 100-employee standard-bearer of growth and commercial shop productivity in the upper Midwest. Now, the standard of high-quality commercial work is being carried on by Eric Hofmeister, a third-generation leader […]

WRITING IN BOOK MARGINS; SIGNING ON THE DOTTED LINE

By Ed Arnold There was once a time when every educated person read every book that came off the printing press. For most readers 100 to 400 years ago, a book was not a monologue by the author. It was a dialogue between the writer and the reader. The reader added his (it was usually […]

RFID IS ON THE AIR …AND THE PRINT INDUSTRY IS TUNING IN

By Earl Wilken Look ahead at the printing industry’s next decade, and you’ll come to realize that radio-frequency identification (RFID) is the promising new area for the graphic arts. It’s promising, but virtually nonexistent today as a part of commercial printing revenues. To capitalize on the market’s emergence, printers will have to think outside the […]