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DESIGN PROCESS PART-2

This post is the second in a series outlining my design process.  The first step, in case you missed it was the process of acquiring a project. The next step in the design process for me usually involves researching.  After I’ve been hired, it’s now time to find out what the client really wants and start […]

DESIGN PROCESS PART-1

All creative people have a process.   The process I speak of is everything it takes to bring a client’s thoughts or idea to a completed design.  Sometimes, it can be easy.  Other times it can be grueling. Inspiration, creativity and progress might happen fast or you might find yourself at a major roadblock.   The process […]

CREO EXECUTIVE DONS A DIFFERENT HAT IN HIS OTHER LINE OF WORK — FIREFIGHTER

By Pamela Mortimer Robert Sinrich — a veteran prepress executive who became a firefighter at age 40 — did volunteer work at the World Trade Center. Printing executive/firefighter Robert Sinrich has had a banner year in both of his careers. Having worked his way up the corporate ladder, Sinrich has risen from a job in […]

TEXAS FIRM DEBUTS SINGLE-FORM ROLLER RETROFIT AT PRINT 01

By David Lindsay Attendees at Print 01 — or at least those eager to gain competitive advantage by evaluating the newest of new technologies — may have done well to learn about a concept that has been 30 years in the making: the Subtractive Keyless Inking (SKI) technology presented in the modest booth of Arlington, […]

WIS. SHEETFED STANDOUT SEES HALF-WEB AS ITS NEXT STEP

By David Lindsay Founded in 1930 as Valley Sales, a trading stamp business, Spectra Print Corp., Stevens Point, Wis., has grown to be a $14 million, 100-employee standard-bearer of growth and commercial shop productivity in the upper Midwest. Now, the standard of high-quality commercial work is being carried on by Eric Hofmeister, a third-generation leader […]

WRITING IN BOOK MARGINS; SIGNING ON THE DOTTED LINE

By Ed Arnold There was once a time when every educated person read every book that came off the printing press. For most readers 100 to 400 years ago, a book was not a monologue by the author. It was a dialogue between the writer and the reader. The reader added his (it was usually […]

RFID IS ON THE AIR …AND THE PRINT INDUSTRY IS TUNING IN

By Earl Wilken Look ahead at the printing industry’s next decade, and you’ll come to realize that radio-frequency identification (RFID) is the promising new area for the graphic arts. It’s promising, but virtually nonexistent today as a part of commercial printing revenues. To capitalize on the market’s emergence, printers will have to think outside the […]

PUT THE BRAKES ON THE SLOWDOWN AND GET PRODUCTIVE

When the dot-com marketplace shrank just as quickly as it ballooned, graphic arts writers had the unenviable task of sizing up just what was happening. In the end, most, including this publication, settled on it being a “shakeout.” The real term for what happened, “the dot-com collapse,” was not as evident until later. Much of […]

DEFINING VICTORY: WHAT IF ITS CURED

My Dad was one tough dude.  Real tough.  The only thing on this planet that could bring him down, did.  Cancer robbed him from us at the young age of 50 in 1994.  As a pharmacist and hospital administrator he was well aware that being diagnosed with malignant melanoma in 1992 his odds of beating […]

Your Capture Page Is Keeping You From Making The Online Profits You Deserve

Hello Entrepreneur, My name is Will Moore and I’m an Internet Marketer. When I started marketing online I failed miserably. Why? My Capture page and valued offers stinked. I had an awesome product but I failed to convince my market. Meanwhile my competition (with similar products) grew their bank accounts by leaps and bounds. Sound […]